Digital Marketing and Search Engine Optimization Basics
Social media and search engines are essential parts of any marketing strategy. Social media and SEO activities build reputation, audience, and brand awareness. They are also excellent ways to extend your reach and distribute content. LinkedIn is a particularly effective platform for thought leadership and professional content. Google has begun to include video in search results. Podcasts are another way to generate audience engagement and link building. Video and podcasts are also great ways to drive traffic. Digital marketers should use these techniques to reach more customers and clients.
There are two main types of link building: black hat and white hat. White hat link-building is the preferred method as it complies with webmaster guidelines while improving user experience. Black hat link-building manipulates search engines by using private blog networks, hidden links, and link farms. While both strategies are effective, they do require extensive time and expertise. Regardless of which method you choose, you should follow search engine guidelines and seek the help of a professional.