Whether you are an SMBs or enterprise-level business, customer relationship management (CRM) tools help to manage your customer data efficiently, turn them into potential customers and increase your ROI. Here’s the comparison for dominant ones: Hubspot vs. Salesforce
Since customer loyalty is a success indicator that affects revenue, the effective usage of CRM tools facilitates raising profits in every business.
Many businesses still operate with outdated CRM practices since there is thought handling the transition process is not simple, a lot of work to implement, and expensive to maintain.
Despite they are willing to manage their customer database with these solutions, in the first phase they fail to integrate with their businesses in a proper way. The other reason why they fail is that they lack a strategy and customer-focused approach, just dealing with the cold emails, reporting, and forecasting things.
That’s why the traditional customer journey you built for your customer is not secure for your success. Datacor research report indicates that ability to grab deeper information about your customer will be essential on the 21st century CRM systems.
The customer is king
At the edge of the customer-centered era, there will be no excuse for the transition to CRM solutions. Every business will adopt a CRM system for both the sales and marketing teams.
All teams will utilize CRM software together, not just for database organizing, but also helps to slice the data into meaningful insights and targeting the customer with more tailored campaigns and messaging.
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One of the researches, provided by Salesforce, shows that CRM software helps sales increase by 29% and sales productivity increase by 34%.
With the help of data-driven marketing, the CRM integration will exponentially boost your sales and help to know your customers in a very detailed way.
If the customer is satisfied with your services and meets their needs with tailored solutions, they will be more inclined and loyal to your company. In addition, the CRM tools also give you an opportunity to improve your customer retention as well.
The weight of evidence now exists to demonstrate that customer data and CRM tools will be fixed assets for all types of business. However, finding the best-fitted customer relationship management tools for your needs can be overwhelming.
We’ve covered and analyzed the Hubspot CRM vs. Salesforce to ease your tool selection process. You may find the main criteria we take into consideration in the evaluation process below:
- Core Features
- Reporting Solutions
- Pricing Plans
Hubspot CRM vs. Salesforce: Core Features
At a first glance, Salesforce and HubSpot are designed for different types of businesses and users. Hubspot CRM offers solutions for small businesses with the opportunity of basic CRM as a free. If you are running a small business, it is so obvious that Hubspot is the best tool for you.
On the contrary, Salesforce offers various types of features for all levels of businesses with only a 30-day trial version. For instance, you can use the tool for complex sales processes, distinguished reporting and analytics, and a more customizable dashboard.
As a learning process, Salesforce is more complex and takes more time to learn, whereas Hubspot is exactly for beginners.
Hubspot CRM is really good at marketing automation, lead management and content marketing within inbound marketing strategies. With this CRM, you will be able to track your current and potential customers via email marketing, and social media marketing campaigns.
At Salesforce you need to integrate different solutions like Marketo if you want to do these activities. Nevertheless, the advanced level of reporting and analytics features help you to get more information about your customer.
Both tools have in common as a structure. As like all CRM platforms, you can easily track contract management, deals, reports and other sales pipeline stages with Hubspot and Salesforce. On the other hand, Salesforce offers plenty of customization in the structure unlike Hubspot.
Hubspot CRM vs. Salesforce: Reporting Solutions
The reporting and analytics features are the cornerstones of a successful CRM strategy. These features improve marketing campaigns, sales performance, and develop meaningful interactions with customers. It also helps to collect insights into customer behavior which is so crucial for customer success.
Salesforce’s advanced level of reporting and analytics features help you to get more information about your customer, that is exactly the proof for how CRM software works for a successful sales pipeline.
HubSpot offers a variety of reporting opportunities such as deal forecast reporting, funnel reports, sales activity reports, deal pipeline waterfall and deal change history report.
In Hubspot, you need to get additional features for detailed reporting functionality, in that sense the tool still does not reach the capacity that Salesforce gives.
Hubspot CRM vs. Salesforce: Pricing Plans
As in every tool selection, businesses should focus on pricing details including total cost, upfront costs, implementation cost, price per user, invoice frequency (monthly, annual, or one time), adds on payment, and extra plugin costs.
You need to be aware that the CRM system integration process requires an implementation fee as an upfront payment.
Salesforce has a 30-day trial option and offers monthly user plans. You may find the pricing for annually paid options below:
- Essentials – $25
- Professional – $75
- Enterprise – $150
- Unlimited – $300
Hubspot CRM offers free CRM tools for small businesses. Pricing for paid plans are as follows:
- Starter – $50
- Professional – $500
- Enterprise – $1,200
In the pricing comparison, Hubspot and Salesforce are totally different. Hubspot’s pricing plan is appropriate for small businesses with its free package, however if you are planning to implement additional features, the pricing will be much higher than Salesforce.
Although there is an upfront fee for Salesforce, be aware that the pricing of the Hubspot CRM will be more expensive with additional features.
Hubspot CRM vs. Salesforce: Integrations
Building a CRM with marketing automation helps to build a constant workflow for your business. Integration of all your software you are using with your CRM system provides your goals achieved.
In this phase, marketing and sales teams should work together to feed themselves and focus on the same KPIs.
You can generate automated workflows with Zapier for both Hubspot and Salesforce. Both have an easy integration process with other tools, like Mailchimp, Ad Manager, etc.
It is crucial that looking at the alternative option to ease the tool selection process. One of the best alternatives is Copper CRM which is particularly for GSuite users.
Compared to Hubspot vs. Salesforce, Copper has a distinctive feature which is Zero Data Entry. This feature facilitates to reach contact details of your potential customer, social profiles, and company information.
Copper also offers industry-based solutions like CRM solutions for digital agencies as differentiates from other CRM tools.
In terms of integration, Copper has an expanded integration with Google apps which allows you to manage your sales process in a united way.
Like Hubspot CRM, Copper is the best choice for small businesses meeting basic CRM needs.
To sum up, if you are planning to test one of the CRM tools with reasonable prices at first, Hubspot CRM and Copper will be the right choice for you. However, if your business requires additional features or more customizable CRM, Salesforce will be a better choice. However, Hubspot is the winner of easy setup, freemium version, and best for beginners without comparing.
Once you find out which ones are the best performing, you may also explore an exclusive customer journey mapping for your business with the experience you will have.
In addition to this comparison, there are plenty of CRM tools available you need to look at to get more information about the ecosystem.
Beyond question, businesses should adopt a well-established CRM solution to understand the customer and share the custom messaging for more loyal customers. When it comes to which tool fulfills your needs, you need to look at features and budget in order to select the best one for your business.