How to Measure Your Instagram Followers Increase

The best way to measure your social media marketing campaign is to focus on the metrics that matter most to your goals. For example, measuring post reach measures the number of unique users that saw the post. Another important metric is clicks, which measure how many times a user clicked on a campaign. Knowing how many people clicked on a campaign can help you understand what drives interest and sales. Additionally, engagement measures total interactions versus total impressions, which measure how users perceive your content.