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One way to make the most of your time on social media is to engage in Social Media Marketing. Social Media is a great way to engage with customers, and there are many free tools to help you do just that. Using a tool like Hootsuite, you can see exactly what customers are saying about you online, and use that information to improve your customer experience. You can even use it to track key terms and hashtags. Knowing what works will help you maximize your time, and your analytics will tell you how to improve your campaigns in the future.

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