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To make the most of your digital marketing efforts, you need to know who your customers are. However, if you don’t have enough data, you can rely on your imagination and empathy to understand your customers. Consider what problem you’re solving or which subset of your target group you’re trying to reach. Once you have an understanding of your target audience, marketing to them becomes much easier. A great way to create more clarity is to document personas.

With the right tool, marketers can quickly research their target audiences. For instance, Facebook has 2.89 billion monthly active users. Instagram and Pinterest are the most popular social networking sites for Millennials and Gen Z users, and they boast the highest average order value among social shoppers. LinkedIn is a good choice for businesses and brands, as its user base is highly educated and interested in niche content. Getting your audience’s attention is the key to success.

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