How to Measure the Effectiveness of Social Media and Email Marketing
For any business to succeed, effective Digital Marketing requires an integrated approach. Social media and email marketing are vital to the success of any brand, but what else are they? What are the metrics for success? In this article, we’ll look at how to measure the effectiveness of each. To start, it’s important to know what your ideal customers are. The easiest to measure are their age and gender, but more sophisticated marketing will also dig into their industry and role.
You can use data to quickly find out what kind of audience you’re trying to reach, but if you don’t have access to this type of data, you can use your imagination and empathy. Consider the problem you’re trying to solve for your audience or subset of your target audience. The better you understand your audience, the easier it will be to market to them. To achieve this, documenting your personas will be a great help.