There are millions of people who make use of the internet for all kinds of purposes. Some using it for fun, others for shopping, and some people use it for work. Those who are looking to make a living out of any kind of digital marketing strategy need to consider affiliate marketing as one of the most reliable ways to earn money.
What is affiliate marketing?
Affiliate marketing is basically the process of selling products that are not your own, but you are going to be making money from commissions that are given to you by the product owner. This has become a very popular method to earn money online because it can be quite easy to get started.
This is so popular that many websites have been created just for the purpose of giving product owners the opportunity to find people who want to promote their products for a commission. These affiliate networks have a vast community of people that are looking to profit from affiliate marketing as buyers and sellers.
Why is affiliate marketing an excellent opportunity to earn money?
The main reason why this is such a great option is because you can start selling products without having to worry about creating anything of your own. Many affiliate programs offer incredibly high commissions.
If you have any kind of product that you want to sell, you need to start by going through all of the protocols of development, manufacturing, distribution, licensing, etc. Creating a product is a complicated process and this means you will be investing a lot of time and money.
Affiliate marketing helps you bypass all of those expensive setbacks and it gives you the opportunity to start selling any product or service immediately. The best thing about this is that you won’t be risking any investments except for the time you spend looking for buyers.
How do you find buyers for your affiliate products?
Affiliate marketing is great and it can be a reliable way to make money on the web, but you need to find ways to promote those products in order to find buyers. The reason why product owners are giving commissions is because they don’t want to spend their time looking for those buyers.
A good way to do this is by creating a blog with content that is targeting the audience that is more likely to buy those products and services. Some affiliate marketers also make use of social media to find leads and to sell their affiliate products.
Then you have those who decide to make a small investment and they promote the products with paid advertisement on social media or search engines. This can be a great strategy if your commissions are substantial enough to achieve an optimal return on investment.
Creating your own website
If you are truly serious about affiliate marketing, you could purchase a domain and create a website that focuses on a specific affiliate niche. This creates a level of longevity that is going to help you achieve the best results with your affiliate marketing efforts.
The more time and effort you put into this, the more results you will get. In that sense, affiliate marketing is no different from any other type of business model. This is the reason why it’s so important to make sure that you learn as much as you can about affiliate marketing before you get started.
History of affiliate marketing
It’s a typical confusion that Amazon was the creator of affiliate marketing. Affiliate marketing started in 1989 by a man named William J. Tobin, who was the world’s first web advertiser and marketer. William J. Tobin also founded PC Flowers and Gifts. He theorized the whole idea of affiliate marketing and propelled his program on the Prodigy Network. The model of affiliate marketing that he created included paying the Prodigy Network a commission on each deal or sale that was being made. By 1993, Tobin’s model on affiliate marketing was producing more than $6 million yearly for Prodigy. This achievement urged Tobin to bring forward his idea to the world in 1996. However, it wasn’t given any status until 2000.
Side by side in 1994, a Buy Web Program was launched by CDNOW, which revolved around the idea of music websites reviewing different albums of musicians released and then linking them to CDNOW so visitors can head on over to their site and buy the album if they liked them.
And while Amazon is thought to be the starter of affiliate marketing, it brought forth its associates program in 1996, even after CDNOW’s venture. However, even though they first the first to introduce the idea, they were the first ones to grab global attention to the whole idea of affiliate marketing. The model they introduced was similar to the other ones and involved a paid commission to the marketer, which was a certain percentage of the price of the product sold. Since then, this became the general model followed by all affiliate marketers.
The world of affiliate marketing is extremely profitable, but you need to know how to get things done in order to achieve results. The best thing about this strategy is that it can prove to be an incredibly affordable method to earn money online.